St. Louis, MO (February 14, 2007) As part of a five-year agreement, the Tostitos Fiesta Bowl again used Blast Companies voice broadcasting services to communicate with volunteers during Bowl week festivities.

"With so many last minute changes to our schedules, Blast Companies voice broadcasting is ideal to communicate with our over 3,000 volunteers," said Tracy Guerra, Director of Marketing Services. "Blast Companies voice technology has made it quick and easy to relay pertinent information that our volunteers need to make the Fiesta Bowl a success."

The Fiesta Bowl organization utilizes Blast Companies voice broadcast technology to send voice updates to volunteers. Volunteer coordinators have the ability to dial into a toll-free number, create a personalized message, and have it delivered to a volunteer list uploaded into the Blast Companies web interface. These personalized voice messages can be generated and delivered in a matter of minutes over the open platform. Mainly used for meeting reminders and game day updates, Fiesta Bowl volunteers are continually informed of changing circumstances creating major increases in operational efficiencies and volunteer satisfaction.

"Part of the Fiesta Bowl's great success is due to its many volunteers," said Christopher Torbit, Blast Companies president. "We are proud to provide the technology to enable the organization to better communicate with its volunteers and make the Bowl a great event."

The Fiesta Bowl is a celebration of sports in the grandest fashion with more than 50 annual statewide events benefiting local charities, higher education and the world of college football.  The Bowl has contributed in excess of $300 million to colleges and universities in its history.

Blast Companies offers database messaging applications and marketing services in voice broadcasting, e-mail marketing, IVR and SMS Text messaging. The company offers a robust product set enabling businesses to deliver personal, interactive messages simultaneously to thousands of customers and prospects over various communications mediums. By offering not just the technology, but also the marketing strategy, design and execution, it helps clients dramatically increase productivity, profitability and brand awareness.