St. Louis, MO May 1, 2007 - Recognizing a need for a comprehensive messaging tool that allows corporations to communicate with message recipients across various mediums efficiently and economically, Blast Companies in O'Fallon, recently released a revolutionary application that enables users to speak with individuals on their terms. Through Blast Companies' Consumer Decoder, message recipients' contact information is gathered, stored and then utilized for future communication -- whether advertising, corporate communications or general public information.

Through a proprietary process, the Consumer Decoder application not only gathers relevant contact information via the web and asks participants to choose a preferred medium of contact, it also manages industry and government mandated opt-in/opt-out procedures. Consumer Decoder then allows users to rapidly deploy a comprehensive web-based tool which communicates effectively with message recipients over SMS text messaging, e-mail, fax and voice broadcasting.

"In a time when it has become more important than ever to be able to communicate efficiently and cost-effectively, Consumer Decoder provides our clients a significant opportunity to impact both brand marketing and internal corporate communications with one solution," said Chris Torbit, Blast Companies founder and president. "The public is getting bombarded with messages; companies must become more creative not only with the message but with their method of delivery."

Whether consumers want a text message, e-mail, fax or voice broadcast, Blast Companies Consumer Decoder allows users to send relevant information to individuals, making multi-channel communications much easier to manage. Because message recipients are being contacted in their method of choice, Consumer Decoder provides a real opportunity for increased consumer loyalty and better message acceptance and retention. Consumer Decoder is just one aspect of Blast Companies' full spectrum of sophisticated messaging applications and marketing services available to its clients.

"The Consumer Decoder application really is a departure from traditional marketing strategy because rather than just putting a message out to the masses, we can communicate with people the way they choose -- on a one-on-one basis," said Torbit. "Decoding how an individual wants information and then providing it to them directly relates to long term customer satisfaction and our application provides corporations a significant competitive advantage."

The Consumer Decoder application has a myriad of uses for promotions, advertising, unique programming and social responsibility. Some applications include complete event registration and credit card processing, multi-channel alerts for corporate communications including emergencies and disasters and brand communications such as new offers, promotions and reminders.

Blast Companies offers database messaging applications and marketing services in voice broadcasting, e-mail marketing, IVR and mobile messaging. The company offers a robust product set enabling businesses to deliver personal, interactive messages simultaneously to thousands of customers and prospects over various communications mediums. By offering not just the technology, but also the marketing strategy, design and execution, Blast Companies helps clients dramatically increase productivity, profitability and brand awareness.